About the Role
We’re looking for a Meta Ads Specialist who can plan, execute, and scale high-performing campaigns for D2C and eCommerce brands. If ROAS, CTR, CPA, and scaling strategies excite you, this is your role.
Responsibilities
- Manage Facebook & Instagram Ads end-to-end: setup → optimization → scaling
- Develop full-funnel strategies (TOF/MOF/BOF) for eCommerce brands
- Build, test, and optimize campaigns to maximize ROAS
- Coordinate with creative teams for ad copies & visuals
- Implement accurate tracking via Pixel, CAPI, Events Manager
- Prepare weekly performance reports with insights
- Stay updated with Meta algorithm changes and trends
Requirements
- Proven eCommerce ads experience is a must
- Strong understanding of performance marketing metrics
- Experience with Shopify/WooCommerce tracking
- Analytical thinking + data-driven decision making
- Fast execution and experimentation mindset